Layer 1
Readiness
Where do you stand today?
- The free test: 15 questions, about 5 minutes
- A report on five areas: product and market fit, operations, strategy, people and market presence
- A call to go through the results and agree the first steps
I help Georgian companies grow and sell abroad.
Strategy, market research, the systems that run your business, and a team that can sell. I work in five layers. Start with the one you need.
Recent clients
რძისამე
Skami
Which sounds like your company?
Start with
Readiness, Strategy and Markets
What we would do first
- Check readiness with the free test, then go through the results together
- Score candidate markets for your product on clear criteria
- Choose the first market and write an action plan with owners and deadlines
Example: Skami. Four candidate markets scored on seven criteria. Kazakhstan came out first. Read the case
What we would do first
- Run a strategy workshop with your leadership team
- Turn the strategy into a Balanced Scorecard with goals and KPIs
- Define roles, responsibilities and job descriptions
Example: EBA Georgia. A three-year strategy, a Balanced Scorecard with 31 objectives, eight job descriptions and a 101-item digitalisation brief. Read the case
What we would do first
- Map how work and data move today, before any software is built
- Build one tool around your real workflow: pricing, procurement, finance or CRM
- Train the team and hand the tool over
Example: BigSams. Four branches and a central kitchen: costs, suppliers and P&L per branch in one management platform. Read the case
What we would do first
- Check where the team stands with the free readiness test
- Run workshops on export sales, negotiation and lead generation
- Enrol managers in the Digital Export Manager course
Example: Digital Export Manager. A 4-week practical course for export and sales managers: market selection, lead generation, CRM and AI tools. See the course
Five layers of work
Most companies need two or three. Each layer leaves something your team keeps: a plan, a list, a tool or a skill.
Layer 2
Strategy
Where to sell, to whom, at what price, and how to organise for it?
- Market prioritisation for your product
- Positioning, pricing and sales channel strategy
- An action plan with owners and deadlines
- Balanced Scorecard with goals and KPIs
- Organisation design: roles, responsibilities (RACI) and job descriptions
Layer 3
Markets
What does the market look like, and who will buy?
- Market scoring on clear criteria
- Competitor and price-level analysis
- Lists of buyers and distributors
- Regulation and certification requirements
- A report in the language your team or partners need
Layer 4
Systems
How do you run the business without spreadsheet chaos?
- Process mapping before any software is built
- Custom web apps and dashboards for finance, procurement, pricing or CRM
- Data clean-up and integrations
- AI assistants for research, content and reporting
- Team training and handover
Layer 5
Team
Can your people sell without you in the room?
- Export sales and negotiation workshops
- Lead generation and CRM workflows
- AI tools for research and outreach
- Exercises based on your own product and markets
- The Digital Export Manager course for individual managers
Selected work
All 12 projects
EBA Georgia (European Business Association)
Business association · Strategy and Systems · 2026
EBA needed a three-year strategy, a clearer organisation, a digitalisation plan and a more sustainable income model.
- Georgian Dairy Products (Rdzisame)Dairy producer · 2026–2027Dairy producerStrategy and Systems2026–2027
- BigSamsBurger chain with 4 branches in Tbilisi · 2026Burger chain with 4 branches in TbilisiSystems2026
- VINO, for a Georgian winery groupWine export · 2026Wine exportStrategy and Systems2026
- SkamiFurniture manufacturer · 2026Furniture manufacturerMarkets2026
- ShotukaFood producer (shoti bread rusks) · 2026Food producer (shoti bread rusks)Strategy and Markets2026
You work with me, not an agency.
I'm Lia Kereselidze. For more than eight years I have sold Georgian products to foreign buyers: wine and spirits, food, health products, jewellery, fashion and IT services. I have closed $5.5M in export deals, with work across 23 countries. Strata is how I now do that work for other companies, and I build many of the tools my clients use myself.
- EU-certified export consultant and trainer
- Certified Export Manager, Enterprise Georgia
- MSc Management, Caucasus School of Business
- years in export sales
- 8+
- countries
- 23
- industries
- 9
- in closed export deals
- $5.5M
From Tbilisi to 23 countries
- Georgia
- Countries I have sold to
All 23 countries
- Caucasus and Asia: Georgia, Azerbaijan, Kazakhstan, Uzbekistan, Tajikistan, Mongolia, Cambodia
- Europe: Ireland, Spain, France, Belgium, Luxembourg, Switzerland, Germany, Ukraine
- Middle East: Türkiye, Israel, Kuwait, Qatar, United Arab Emirates
- North America: Canada, United States, Mexico
Start with one layer.
Tell me what you sell and where you want to sell it. I reply within one business day, in English or Georgian.